Ask most store owners when they need to be ready for Black Friday and they will say Black Friday. Friday 27 November.

If you run a Shopify store in Israel, you have probably scrolled past four versions of the same warning this month. August 26. Checkout is changing.

Open a new tab. Ask ChatGPT to find the kind of product you sell, in your price range, with the one feature your buyers always ask about. Then read the answer and see whether your store is in it. That test takes 30 seconds. Most store owners I talk to have never run it. Here is why it matters now.

Every store owner I work with asks me some version of the same question: "What's a good conversion rate?"

Last month, a store owner messaged us three hours into a 48 hour sale. WooCommerce had auto-updated a plugin overnigh